MILK DOES NOT PROTECT AGAINST BONE BREAKS!

(and the worst news in dairy industry history) THE HARVARD "NURSES" STUDY

The new ANTI-DAIRY advertising campaign from the Physician's Committee for Responsible Medicine (PCRM) is an effective antidote for the dairy industry 'GOT MILK' moustache ad blitz. At last, science-based TRUTH for 40 million American women who suffer from the effects of bone disease.

THE TEXT OF THE ABOVE AD READS: "Don't count on milk to beat osteoporosis.
In a Harvard study of 78,000 nurses, drinking three or more glasses of milk per day did not reduce fractures at all. An Australian study showed the same thing. Still, you do need calcium, and good non-dairy sources include fortified orange or apple juice, green leafy vegetables, beans and calcium supplements. The amount you need is less when you reduce sodium and animal protein in your diet. Exercise and vitamin D (from the sun or a supplement) are also key." (PCRM's ad campaign is based upon two studies; The Harvard Nurse's study - Cumming & Klineberg, published in the American Journal of Epidemiology, and the Australian study - Feskanich, published in the American Journal of Public Health. FAX your request for these studies to: ANTIDAIRY Coalition - 201-871-9304) C R I T I C A L S T U D Y !

(and the worst news in dairy industry history) THE HARVARD NURSES' STUDY

PCRM bases their ad campaign on the most complete and well-respected scientific study in American history; ongoing at Harvard University. Hundreds of publications in scientific journals have resulted from data gleaned from interviews and questionnaires completed by the study's participants. Diet records and health records are rigorously analyzed; obtained from 121,000+ female registered nurses in eleven states between the ages of 30 and 55.

Nearly 78,000 nurses participated in the 12-year milk and bone fracture study. MILK, DIETARY CALCIUM AND BONE FRACTURES The study found "no significant association" between teenage milk consumption and the risk of adult fractures. Data from the study indicate that frequent milk consumption and higher dietary calcium intakes in middle aged women do not provide protection against hip or forearm fractures. A SHOCKING AND UNEXPECTED REVELATION

In the Harvard study, women consuming greater amounts of calcium from dairy foods had significantly INCREASED risks of hip fractures, while no increase in fracture risk was observed for the same levels of calcium from non-dairy sources.

THE AUSTRALIAN STUDY Two hundred thousand hip fractures occur in America every year. The Journal of Epidemiology published a case-controlled study of risk factors for hip fractures in the elderly.

This study concludes: "Consumption of dairy products, particularly at age 20 years, were study provides the mechanism for such a high correlation. The authors explain that the metabolism of dietary protein causes increased urinary excretion of calcium. PHYSICIAN'S COMMITTEE FOR RESPONSIBLE MEDICINE (PCRM) president, Neal Barnard, MD is a popular speaker and best selling author of many books including my favourite, "FOOD FOR LIFE."

Dr. Barnard founded PCRM in 1985 and the non-profit organization now includes 5,000 physicians and 100,000 laypersons in its membership.

DOCTORS ON PCRM'S ADVISORY BOARD:
-T. Colin Campbell - Cornell University Caldwell Esselstyn
- The Cleveland Clinic Henry Heimlich
- The Heimlich Institute John McDougall
- The McDougall Program Dean Ornish
- Preventive Medicine Institute William Roberts
- Baylor Cardiovascular Institute Andrew Weil - University of Arizona

NONDAIRY CALCIUM ALTERNATIVES

In September of 1998, the ANTIDAIRY Coalition published a column containing a list of plant-based calcium alternatives. Human breast milk contains 33 milligrams of calcium per 100-gram portion. Baby humans do not grow up to become 1,200-pound cows. Foods are naturally loaded with calcium. Cows do not drink milk. However, their milk contains large amounts of calcium. They obtain calcium from plant-based foods. Their bones do not break (until they meet their ultimate fate on the way to Burger King). http://www.antidairycoalition.com/092098.html

A PRESCRIPTION FOR HEALTH
Once a person gives up all milk and dairy products, he or she takes the most significant first step in reclaiming good health.

FOR MORE INFORMATION: Physician's Committee for Responsible Medicine 5100 Wisconsin Ave., Suite 404 Washington, DC 20016 202-686-2210
Robert Cohen Executive Director ANTIDAIRY Coalition/ Not Milk Generation